Welcome to L’Euphoria, a vision in the making – where vibrant hues meet ethical fashion.

I’m Ulla, the creative mind behind the colorful dresses soon to grace women’s wardrobes. With a background in design and technique from TEKO/Via Design in Herning, and a keen understanding of economics and planning from the University of Aarhus, I bring a refined perspective to the fashion business.

With L’Euphoria, I’m on the brink of something special: an exclusive collection of beautiful, colorful silk dresses made from peace silk. (Please read more about peace silk here.)
My mission is twofold: to create dresses that embody style, beauty, and a perfect fit – while upholding environmental responsibility. Inspired by the beauty of peace silk and the delicate lives of the butterflies it originates from, each dress is a testament to my commitment to ethical production.

My journey will take me to India, where the butterflies live. Here, the dresses will be brought to life by the skilled artisans at A&A Eco Products (Learn more about them here). Here, peace silk is meticulously woven into dresses that captivate both the eye and the conscience.

But my vision extends beyond aesthetics. I believe in creating dresses that become cherished favorites – not just for their luxurious fabric and vibrant colors, but for the stories they carry. Each dress whispers tales of compassion and of a world where fashion and ethics intertwine seamlessly.

In a world plagued by overconsumption and fast fashion, I strive to make a difference. That’s why I design dresses with a focus on durability and timeless elegance – meant to be treasured for generations, not discarded after a season. These dresses go beyond trends. They highlight your personality in a way that makes trends irrelevant. It’s about expressing exactly the lovely woman you are.

Resale isn’t just an option; it’s a core principle of the brand. I believe in extending the lifespan of our dresses – allowing them to be passed from one woman to another, each wear adding to its story and legacy.

As I prepare to launch, I’m seeking like-minded partners – e.g. 2-3 individuals, a multi-brand fashion house, or an investor, who shares my vision and values. Together, we’ll bring to life a collection of beautiful colorful dresses crafted from exquisite peace silk, each piece a testament to our commitment to ethical production and enduring style.

So, to my future partners ready to embark on this journey with me, I extend an invitation to embrace the beauty of ethical slow fashion. Let’s collaborate, innovate, and together, let’s redefine fashion – just a little – with L’Euphoria, for a brighter, more conscious, compassionate, and certainly very beautiful future.

I would love to hear from you at 29404547 or uh@lazoy.dk.

With love, anticipation, and enthusiasm

Ulla Hansen

Founder & Designer, L’Euphoria